Joseph Fioramonti, Founder of DarkSquare and inventor of Constellations, will share the methodology and the tool he developed after watching his agency burn over $50K on a project in reworks. Getting alignment from 20+ stakeholders who didn't agree on anything was slow, expensive, and frustrating. Mood boards helped in the past, but the breakthrough came when he had the crazy idea to scale them and get feedback from thousands of real and relevant audience members. Now alignment comes early, approval comes quickly, and reworks rarely come up. That was the origin of Constellations, the first and only audience perception mapping tool.

This session is practical, not theoretical. Joe will walk through the method, demonstrate Constellations live, and show how validating creative direction with audience data before committing to a brief eliminates reworks, accelerates approvals, and AI-proofs an agency's value in a market where AI commoditizes everything but evidence.