Mastering Lifecycle Marketing: Build Journeys That Drive Growth & Loyalty
Wednesdsay, November 12, 2025, 12:00pm ET
Join Jenny Maglio from Maglio Marketing, for a practical, hands-on workshop where you’ll learn how to design, automate, and optimize customer journeys that fuel engagement, retention, and revenue.
In this session, you’ll explore real-world marketing automation principles, see proven examples from Higher Ed, Non-profits, B2C, and B2B companies, and leave with actionable plans you can put into motion right away.
What You’ll Walk Away With:
- A framework for mapping and automating lifecycle journeys — from awareness to advocacy — so your marketing feels personal, timely, and effective.
- Ideas for using triggers, segmentation & multi-channel messaging to turn common areas of loss (like onboarding, cart abandonment, or trial expiration) into moments of connection.
- Best practices and avoidable pitfalls — learn from real case studies so you don’t waste time or alienate customers with irrelevant or poorly timed automation.