Marketing Pricing Is Falling. What Does Work Cost?
Wednesday, September 23, 2026, 12:00-1:00pm ET
Marketing Pricing Is Racing to the Bottom and Nobody Knows What Work Costs Anymore
AI is changing how quickly marketing work gets done, and the economics of agency pricing are changing with it. Flat fees, value-based pricing, dynamic pricing, and pay-per-result models are becoming more common, but they all depend on one thing: knowing what it actually costs to deliver the work. We’ll discuss where marketing pricing is headed, how agencies can track the real time and effort behind their work, and why that data is becoming critical to protecting margins.
AI is changing how quickly marketing work gets done, and the economics of agency pricing are changing with it. Flat fees, value-based pricing, dynamic pricing, and pay-per-result models are becoming more common, but they all depend on one thing: knowing what it actually costs to deliver the work. We’ll discuss where marketing pricing is headed, how agencies can track the real time and effort behind their work, and why that data is becoming critical to protecting margins.