Most agency owners embraced AI before their teams did. That gap is quietly shaping which agencies will thrive in the future.

The agencies pulling ahead are not the ones with the most sophisticated founder prompts. They are the ones who made AI a shared capability across every role and every project. That shift does not happen by adding an AI position to your org chart. It happens when you fundamentally rethink how work flows through your agency and how value is delivered to your clients.

During this talk, we are going to dig into what that shift actually looks like in practice. The mental models, team structures, and workflow changes that agencies need to be thinking about right now. We will talk about the pricing conversations that cannot wait, how to get your whole team pulling in the same direction with AI, and why the agencies that figure this out will have a significant advantage. We will also throw in a few fun AI examples along the way.