Exit Optional: The Real Playbook for Agency M&A
Friday, February 20, 2026, 1:00-2:00pm ET
A practical fireside chat on using acquisitions to accelerate growth—so you can keep your agency or sell it later on your terms.
Most agency owners treat M&A like a distant exit event. But acquisitions can be a practical, realistic way to accelerate growth—even for smaller agencies.
In this candid Bureau of Digital conversation, Steve Guberman and Peter Kang break down what agency M&A actually looks like at the operator level: what kinds of acquisitions are within reach, the myths that keep owners on the sidelines, and how deals can be used to add talent, increase EBITDA, expand into vertical markets, or acquire differentiated IP.
The goal isn’t “sell your agency.” It’s optionality—building a business you can grow, keep, or eventually sell on your terms.
Attendees will walk away with:
- A clear, demystified view of agency M&A
- Proof that acquisitions are more within reach than you think
- A practical understanding of how deals get funded
- A growth-first way to think about M&A
- Clarity on readiness, timing, and common pitfalls