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Building Synthetic Users for Product Innovation
Tuesday, October 7, 2025, 12:00-1:00pm ET
Join us for an interactive, hands-on workshop exploring the world of synthetic users—data-driven personas built from real behavioral, demographic, and psychographic inputs. In this session, you’ll see how we’ve constructed a living library of over 500 richly detailed synthetic users, spanning roles from beauty influencers to car dealership managers and beyond.
We’ll show you how these synthetic users can power rapid ideation, user journey mapping, and product-market fit testing—without the delays and biases of traditional research.
- Use synthetic users to pressure-test new digital experiences before launch
- Drive competitive insights and scenario-based “what-if” testing
- Reveal hidden edge cases and unmet needs in your target markets
- Move beyond shallow personas with dynamic, data-rich user archetypes