AI search is creating a new client-service question for agencies: how do you help clients show up when buyers use tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews to research their options?

 

Jason Khoo, Founder & CEO of Zupo, will walk through a practical roadmap for AI Visibility and how agencies can start thinking about it as a client service. He’ll cover how LLMs expand a single prompt into multiple related searches, why those “query fan-outs” are becoming a new layer of keyword research, and how to evaluate and influence whether a client is showing up in the actual AI answer. 

 

This session is designed to be practical, not speculative. Jason will break down what is changing, what still connects back to SEO, and how agencies can start building a clear process for tracking, analyzing, and improving client visibility in AI-generated responses.